Charles Page

Director of Marketing

Save Matt’s Sanity! Bring in Fresh Marketing Ideas and a New Director

Looking for a marketing strategist who eats, sleeps, and breathes marketing while also inspiring and getting the best from the team? With a proven track record of leading high-impact campaigns and a relentless focus on data-driven results, I’m excited to bring those winning strategies to the ZappyChat leadership team. ZappyChat is uniquely positioned in the early stages of the AI revolution. Let’s drive it to new heights together!

Hi, I'm Charles

Bringing an Entrepreneurial Spirit to a Fantastic Team

After two decades of corporate marketing experience at Fortune 500 companies, I decided to chase a long-held dream in 2023: becoming a SaaS entrepreneur. On the surface, the life of a solopreneur seems ideal—complete control, ultimate flexibility, and the thrill of building something from scratch. However, the reality is that it requires juggling 15 different roles and handling tasks that might not play to your strengths.

The beauty of being part of a team lies in the synergy created when everyone operates within their lane of genius. Together, team members can achieve something far more extraordinary than any one person could alone. As the old proverb goes, "If you want to go fast, go alone. If you want to go far, go together."

My journey as a SaaS entrepreneur was enlightening, but it also made me realize the profound value of collaboration and teamwork. Watching and interacting with Andrew, Matt, and Graham, I discovered not only incredibly smart individuals but also genuinely great people. My interactions with everyone at Baam have been pleasant and inspiring, convincing me that this is a team I would love to work with.

Returning to a full-time role feels like the right move because it offers the chance to be part of a dynamic team, to focus on my strengths, and to contribute to something greater than myself. I am excited about the opportunity to work with such a fantastic team and to help ZappyChat achieve new heights!

Driving Digital Marketing Success for Over 20 Years

Charles Page is a dynamic marketing leader with over 20 years of experience in driving impactful digital marketing strategies. His expertise spans email and SMS marketing, online reputation management, online advertising, and customer journey automation using platforms like Salesforce Marketing Cloud, Pardot, and HighLevel.

Charles' proven ability to lead and inspire teams, coupled with his strategic approach to marketing, has made him a trusted partner for high-profile clients such as Ford, the American Heart Association, and Heritage Auctions.

Beyond his professional achievements, Charles is also an author and speaker, empowering individuals to reach their full potential through his book Increase Your Mean and engaging presentations. Charles' blend of marketing acumen and leadership skills ensures he delivers exceptional results and inspires those around him.

Why Charles Should Be ZappyChat's Director of Marketing

Charles is not just a candidate; he's already an integral part of ZappyChat's future. As a dedicated member of the ZappyChat Council, Charles believes passionately in the transformative power of AI. His commitment to elevating ZappyChat's market position is evident, and he's eager to be a part of the long-term success of the software.

Here are a few traits that make Charles a great fit:

Collaborative: Works collaboratively with Technology and Sales to ensure alignment and coordination across all efforts.
Campaign Leadership:
Proven ability to craft and lead marketing campaigns to successful execution, with a track record of results.
Marketing Superpower:
Expertise in email and SMS marketing, online advertising, and customer journey automation.
Action-Oriented:
A doer at heart who loves taking action, digging into details, and fearlessly pushing forward.
Communicator:
As a public speaker, continuously hones the ability to communicate effectively with both large and small groups, enhancing overall communication skills.

Case Study: Delivering Expert Marketing Solutions for Heritage Auctions

Client Overview:

Heritage Auctions is the largest collectibles auctioneer and the third largest auction house in the world. The company is known for its professional business practices, vast expertise in art and collectibles, and the use of the latest advancements in technology.

The Challenge:

Heritage Auctions was experiencing rapid growth and needed strong leadership and marketing direction to manage several areas of their expanding marketing department. The full-time graphic designer was overwhelmed with numerous projects, and the email developer was burned out from the high volume of weekly auction emails that needed to be created and sent. Charles leveraged his extensive experience to lead and support the marketing team effectively. He assisted the graphic designer by crafting promotional heroes for websites and emails, supported the email developer by coding HTML emails and managing them within Salesforce Marketing Cloud (SFMC), and aided the web developer by creating mobile-responsive HTML landing pages. The primary objective was to provide strategic guidance and relieve the overburdened staff, ensuring seamless and efficient marketing operations.

The Solution:

Charles visited Heritage Auctions' office and met with their Chief Digital Officer and his team to understand their specific challenges. Drawing on his extensive experience with Salesforce Marketing Cloud (SFMC), Photoshop, and a .NET environment, Charles was able to quickly contribute to three key disciplines within the marketing department. He developed strategic solutions using SFMC, Ampscript, JavaScript, HTML, CSS, Photoshop and provided fresh ideas and best practices from his experience with other teams and organizations, ensuring that Heritage Auctions' marketing efforts were both innovative and efficient.

The Result:

Revamping Heritage's email templates resulted in a 31% increase in CTR and record-breaking revenue for the company, surpassing $1 billion. Charles also contributed to the design and development of Heritage's Luxury Real Estate Auctions page, which set local sales records and maintains the highest sell-through rate in the industry.

Feedback from Heritage Auctions

Charles is a talented web/graphic designer who has worked with us at Heritage Auctions for many years. He has demonstrated exceptional design and coding skills, handling tasks like web graphics, ad banners, HTML/CSS pages, and email production. Beyond his technical expertise, Charles has shown remarkable leadership and strategic insight, playing a crucial role in guiding our marketing efforts. He has been a vital part of our email production team and web graphics team, always being available and committed to meeting our needs efficiently. Charles is not only skilled but also an excellent team player, consistently delivering high-quality work with a positive attitude and professionalism. His dedication, strategic thinking, and expertise have been instrumental in our success, and we truly appreciate his outstanding service.

- Matt Polakoff

Marketing Manager

Staying Sharp in the Ever-Evolving World of Digital Marketing

In the ever-changing landscape of digital marketing, staying sharp and ahead of the curve is not just a necessity—it's a passion of mine. To keep my skills fresh and innovative, I immerse myself in a variety of learning experiences. Attending industry events like conferences, workshops, and seminars isn't just about collecting business cards; it's about connecting with peers, sharing ideas, and soaking up wisdom from industry leaders.

By doing all these things, I make sure my skills stay sharp. Here are a few ways I dedicate myself to continuous learning and professional growth:

Attending Industry Events: One of my favorite ways to stay sharp is by participating in conferences, workshops, and seminars so I can network with peers and learn from industry leaders.
Reading Marketing Books: I've always appreciated those who take the time to share their experiences with the world in print. I often read books from marketing experts like Russell Brunson, Dan Kennedy, Daniel Priestley, and Myron Golden.
Listening to Podcasts: I stay updated on the latest insights and trends by tuning into top marketing podcasts like The Game by Alex Hormozi.
Experimenting with New Strategies: Will curiosity or shock work better for this headline? I believe in using A/B to test and refine the most impactful elements of marketing materials.
Engaging in Online Courses: HL Pro Tools, Digital Marketer (by Ryan Deiss), and YouTube are great resources for providing me with the latest skills and knowledge in digital marketing.
Networking with Industry Experts: Building a Rolodex of individuals who are highly accomplished in business is a great way to stay ahead of the game. I really enjoy exchanging ideas with those I meet at various industry events.